No guessing and no confusion

If you don’t know what equipment to buy to get started with your podcast you’ll spend hours watching YouTube videos trying to work out what is best.

We’ll cut through all of this for you and show you exactly what you need to get started which is the perfect balance of price and quality.

Everything you need and nothing you don't

Like hardware, deciding which software to use is tricky, especially if you’ve never recorded a podcast before.

We’ll cover off the main options and give you our recommendations and tell you exactly why you should use these given platforms to record your podcasts.

Should you be editing? It depends:

Many podcasters love the editing process however if you’re not a technically minded person then you might want to consider outsourcing your editing.

This is very cost effective and quick to do however there are a few traps that you can fall into if you’re not careful and we’ll show you how to avoid all of them!

People need to hear you!

Creating a podcast and getting it into iTunes and Spotify is pretty simple however there are literally dozens of other platforms that you need to get your podcast on.

Some are paid services however most are free. The key to getting your podcast into the ears of more people is to be on more of these platforms and we’ll show you exactly how to do this.

Practice makes perfect

Anyone that has ever had anything to do with any type of show business will tell you that rehearsals are a major part of what they do.

As a podcaster you won’t really need to do rehearsals for your interviews or monologues however when you are beginning and learning you MUST do this.

Without a structured system to practice your skills you’ll experience stage fright, imposter syndrome and when things go wrong (which they will) you will likely lose it!

Rehearsing and practicing is the key to your podcasting success and you must do this early on in your podcasting journey to establish good habits.

No one is allowed to wing it!

Preparation is the key to a successful podcast and part of that process is ensuring that your guest is ready for what’s coming up.

You need a structured checklist type process which will ensure that there are no surprises for your guests and you can maintain positive momentum throughout the recording. We’ll show you exactly how to do this.

You've got something to say - make it interesting!

Podcasting is such a fantastic way to communicate a message. It is personal, personable and highly effective. Many podcasters like to mix up their shows with interviews, monologues and panel discussions.

Monologues, or solo shows, take a lot of practice to master. There are a number of key components that make them interesting and unless you have these properly embedded into your scripts and formats you’ll meander off on tangents and quickly lose your listeners.

The structure you learn on this course will give you the foundations of your monologues for many years to come.

This is the really fun part!

Once we teach you how to listen to a podcast or watch an interview with a critical eye you will see what makes them effective and what makes them boring.

Understanding the dynamics of human interaction is critical to producing a world class podcast. We’ll teach you everything that you need to know to make sure that your show has great momentum, energy and a level of fun like no other.

You’ll learn how to do this for each and every interview that you record.

People need to hear your podcast

There is no point in recording your podcast if no one is listening and that is exactly why we will show you the most effective ways to use social media and your guests to amplify the episode you just recorded.

This is much more than just posting the show link on Facebook. It requires a system, a plan and a dedicated commitment to see the plan through.

You’re about to learn exactly how to do all of this so its fun, effective and increases your download numbers.

Leverage your time and resources

There are only so many hours in a day and at some point you will want to start leveraging some freelancers to speed up your amplification and guest acquisition.

We’ll show you exactly how to do this and what you can expect. Unless you’ve done this before you’ll fall into many unsuspecting traps and we’re going to show you how to avoid every single one of them.

It's time to think and GO BIG

Once you have your audience established the natural next question is how do I make it even bigger?

Well, in this section of the course we’ll show you exactly how you can do that, what’s involved and how you can do it at scale to really get your skates on!

Remove all the guessing from your work

Like any business, the business of podcasting requires systems. We’ll teach you exactly how to build the systems you need to speed up everything.

If you don’t have these foundational systems in place you’ll find that your podcast may take you up to 10-hours end-to-end to complete.

By the time you add all the preparation, recording, production and post amplification it can be a lot of work. If you’re not careful this will take a lot of time and you’ll quickly lose interest.

We're going to teach you the systems you need to ensure that you are able to leverage your freelancers to get the job done quickly and efficiently allowing you to focus on recording more shows.

Don't stress, we've got you covered

At some point in your podcasting journey you’re going to want to set up a website. If you’ve never done this before it can be quite overwhelming and confusing but it doesn’t have to be and we are going to make sure that you have absolutely everything that you need to get started without breaking the bank or becoming overwhelmed.

Incremental growth is the key to your podcasting success

Once you’ve established a fanbase you’ll need to develop a plan for incremental growth of your podcast.

Without a plan you’ll be floundering around recording shows and posting on social media hoping that will gather you more listeners. That won’t work!

We’ll teach you exactly how to create incremental growth in your listener base and before you know it you’ll achieve some scale and then be ready for the next level of your podcasting business.

No one is born as a podcast host

Let’s face it podcasting is exciting and part of that excitement is in putting yourself out there publicly for everyone to see and hear.

Many people thrive in this situation however many people really struggle thinking that what they have to say isn’t all that important.

We’ll give you the tools and the hacks that you need to overcome any imposter syndrome you may encounter. It happens to all podcasters and NO ONE is immune to this.

We’ll make sure you have the training you need to push through these difficult moments that you will encounter.

Don't leave anything to chance

In order to give your podcast the best possible chance of success we will develop a launch plan for your show.

So many people make the mistake of recording their first episode, sending it to Spotify and then sit there wondering why no one is listening to it?

The reason is that they didn’t have a plan. We will ensure that you have a solid plan that leverages your friends, family, podcast guests and your course mates as well. This will set you up for podcasting success.

Create your podcast cover art

Creating eye catching podcast cover art is a tricky thing to do if you don’t know what you are looking for.

We’ll show you how to quickly identify a gap and how to stand out from the thousands of other shows in your category.

We’ll also show you where to get your cover art cheaply and quickly.

Audiograms are part of podcasting

If you’ve never created an audiogram or don’t know what they are we will show you exactly where to get yours, what to do with them and explain why they are an absolute necessity in podcasting.

Audiograms will form the baseline of your amplification strategy and will become a metric that you use to measure your engagement.

Finding your podcasting voice:

No one starts out as a natural podcaster. This form of communication is not like anything else you’ve ever done before. It’s not like YouTube, it’s not like going live and it's nothing like speaking on stage.

Becoming an effective podcast host takes specific training and we’re going to show you exactly how to find your podcasting voice in this course.

Where are all your listeners?

Working out where your audience resides is the key to the amplification of your podcast. If your potential audience doesn’t know that you exist then they will never find you.

We’ll teach you where to look, how to access them and ultimately this leads to you inviting them to become listeners of your show.

Amplification is key to your growth as a podcaster and the strategies that you learn here will set you up for success.

Making money from day-1:

Let’s face it podcasting is fun but it is very time consuming and your time isn’t free. In this bonus module we’ll show you how to make money with your show from day-1.

But don’t be misled by that statement. This is going to take a hell of a lot of work, however this will result in a recurring income that will last you for the foreseeable future.

Creating this predictable income stream with your podcast will also ensure that you remain motivated which will keep you moving forward and recording better and better shows for your audience.

There are a lot of podcasters out there with huge audiences that they are not taking advantage of. That’s because they were not set up correctly in the beginning.

When you join us on this journey we’ll make sure that you’re set up right from the start so you don’t end up as one of these broke podcasters.

Getting set up correctly will give you the best possible chance of making some real money each and every month from your podcast.

If you’re not set up right you’ll be spinning your wheels for a year or more and even then it will be nearly impossible to unpick the mess you’ve made by not being set up correctly from the start.

This module is normally reserved for my high ticket podcast consulting clients however it is included as a bonus and will be part of this course.

You will learn all of the monetisation strategies in the first week of the course ensuring that you have what you need to begin recording your shows.

The key to your launch success:

Launching your podcast is much more than recording a few shows and throwing them up into Spotify. Someone who is podcasting as a hobby will do this and that’s totally fine.

However if you’re truly serious about your podcast success you’ll need a plan to go to market and this will always involve other people who have your audience.

In this bonus module we’ll give you the frameworks, checklists and everything that you need to find and reach your potential launch partners.

It’s going to take some work to do and when you follow our formula you’ll watch your numbers skyrocket on day one and acquire a raving fan base right out of the gate.

If you don’t have a plan and launch partners in place you’ll be guessing and hoping that your show will be discovered amongst the 1.5-million others and we all know hope is NOT a strategy.

This bonus module will ensure that you have the strategies and the tools that you need to make your podcast launch a success.

This is how you hold their attention:

You’ve probably heard that people's attention span is pretty short these days because of social media. That might be true for Facebook or Instagram however in podcasting people’s attention span is far greater than you would expect.

In fact people who listen to podcasts usually get through 85-95% of the recording. If the average show is 45-60 minutes in length that is a very long attention span.

The key to maintaining the attention of your listeners and keeping them right to the end of your show is intrigue and anticipation. As you know storytelling is an artform like no other, and in podcasting, this is the number-1 skill you must learn.

In this bonus module we are going to give you the formats, frameworks and the training you need to ensure that you maintain your audience's attention for an extended period of time.

Once you learn these skills you’ll find that they translate to other elements of your life including your live broadcasts, your video appearances and of course your guest appearances on other podcasts.

Your ability to hold the audience’s attention is the key metric in podcasting that almost no one talks about. The reason the so-called gurus don’t talk about it is because they don’t know how to do it!

We do, and in this bonus module we’re going to teach you exactly how to do this as well.

Become the industry thought leader

Most people think that once you have your own podcast you’ll immediately elevate your status to one of the industry thought leaders in your niche. Nothing could be further from the truth because podcasting is no longer a novelty like it once was.

There is a very specific formula that you need to follow in order to build your celebrity status with your podcast. This takes time, patience, skill and a mentor to do.

As part of this course you’ll receive this module as a bonus. This content is normally reserved for my high ticket clients only however we want you to make the most of your podcast and have decided to include this as a bonus to further secure your podcasting success.

By the time you complete this training you’ll know exactly what you will need to do to secure your status as the thought leader in your industry.

Remember that once you become the go to person you’ll become magnetic and the business, guests and everything that you want will come to you.